Start with recent closed sales
Closed sales show what buyers and lenders actually accepted. Start with the last 6 to 12 months, then narrow by community, property type, size, condition, lot, and sale date.
Check active competition
Buyers compare your home against what is available today. A comp can support value, but an active undercut can change buyer behavior immediately.
Adjust for condition and financing friction
Roof age, windows, kitchen, baths, insurance, flood questions, HOA reserves, parking, pool, and inspection risk can all move a price range.
Use a value range before a list price
A range prevents false precision. After the range is clear, choose the list price based on whether the seller wants maximum speed, maximum price, or a balanced strategy.